6 Questions You Need To Ask Yourself If You Are Struggling With Selling Your Products or Services

6 Questions You Need To Ask Yourself If You Are Struggling With Selling Your Products or Services

Most professionals sell their products and services with only THEIR success in mind, not the success of their potential clients. They fail to explain how exactly they will help people to reach the success those people want.

If you are struggling with sales, I invite you right now to take a sheet of paper and write detailed answers to the following questions:

✅What do I offer?

✅Who are my ideal clients?

✅What is the value of my products and services and what are the value words (think about a minimum of 10 words) that characterize them?

✅How my ideal clients can benefit from my products and services?

✅What might it mean for my ideal clients to have success?

✅How my products and services can lead my ideal clients to their success?

If you dedicate 30 minutes of your time now and write down your answers to these questions, you will have a cheat sheet for creating your marketing message.

If you want to dig deeper and create your marketing message, define the mission of your business or work on your business development and marketing strategy, book now a 30 min free discovery call with me to see if I could be that professional who will assist and help you to the reach the success YOU want.

What Makes Them Buy From You

Did you know that most people value not only WHAT we sell them, but HOW we sell and WHAT EMOTIONS they receive and can share with others?

The emotional part of selling is really very important. In the constantly changing reality, when the market is overwhelmed with products and offers, our customers pay more and more attention to the way they are treated and the experience that we create for them.⠀

Customers will choose you if you are flexible and agile, if you create unique experiences for them, if you offer solutions to them. And they will go to competitors if you fail with those things.

Several years ago, when I lost my business development executive job in the financial sector, I unexpectedly turned my hobby into a source of income for me. In other words, I became a crafter and for some time converted my passion into my business. That was a kind of an experiment for me that finally brought me back to my usual grounds – marketing, business development and then business coaching. But that experiment helped me as an entrepreneur who was on the front line with my own clients feel and live the fact that people do not only buy product, they definitely buy emotions.

They buy a bunch of emotions that your product, your work and you evoke. They buy a pill that will help them to heal the pain that they have, they buy a solution to their problems and necessities. Here is the feedback that I received in those days from one of my loyal clients. I think, she said exactly why she loved buying from me.

With my products and my personalized attention I allowed Anastasia to demonstrate to her family and friends how much she cared about them. Giving them personalized gifts, she loved seeing them impressed and touched.

By the way, that handmade project of mine still exists under the name “MV Design Atelier”, I use now that website and all the following that I created in those days to sell my online courses on creative bookbinding, and now it’s one of the sources of my passive income.

So, if you are starting a business, or if you are an entrepreneur or solopreneur with an existing business, make sure to work on that as well. Because there is much under our control and it depends mostly on us, whether we become or not that person or that business that our clients prefer to work with.