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YOUR POTENTIAL CUSTOMER ⠀ “I don't understand who my potential client is. I can sell to everyone!” This is what I hear quite often when I work with entrepreneurs. And the only thing I can say in this case: if you sell to everybody, it means you sell to nobody ⠀ Without understanding the profile of your customer it is impossible to deliver the right message to them. If you don't talk to specific people when you sell your products or services, it's the same as being in the middle of a large room full of people and talking to yourself ... Can you imagine such a situation? ⠀ Here is the basic algorithm to define your potential client (please make sure to take some time to do this work and write down your answers to the following questions): 1️⃣What do I sell? (product/service - description and price) 2️⃣What benefits does my product or service have? (point out all the benefits that your product offers to your customers, dig to the bottom, look for all the important points that your product or service has - shape, color, emotions it provokes, what it is for, etc.) 3️⃣Why do they have to buy my product/service? What problems does my product/service solve? 4️⃣Who has the problems that can be solved thanks to the benefits of my product? (write down all the characteristics of this person - age, sex, marital status, where he lives, interests he has, approximate income and his status etc) ⠀ To deliver the right message when presenting / promoting / selling your product, making announcements, writing offers, telling about your product/service when you are asked "what do you do?", it is essential to spend some time, answer all the above questions and think about who your client is. ⠀ IMPORTANT: if you offer several products/ services, you need to define the profile of your potential customer separately for each product/service ⠀ ✅To take advantage of this information, I invite you to do the work right now and write in comments the description of your potential customer using this algorithm. There is a chance that your potential customer will find you reading comments to this post 👌🏼

CREATE AN IRRESISTIBLE OFFER ⠀ What comes to your mind when you hear «irresistible offer»? Is it about discounts? ⠀ Absolutely not. It’s about offering a product or service which value exceeds its cost in the customers’ eyes. When you create your offer — work on the product or service that you want to sell to your customers — don’t create the cheapest one. Create the one that has more value. ⠀ The market is oversaturated now. With everything. There is too much of everything now. The customer becomes pickier. Really, you will not surprise and attract your customers by selling a dress that costs $1. They will find one at 99 cents in a Chinese shop. And you will not surprise your customers by offering a course that costs $10. They will go to Udemy or to a pirate website that offers bundles with courses and will buy it there at a cheaper price. ⠀ The one solution that we have now is really to attract by value and not the price. ⠀ How can you do that? I will give you a couple of examples and you can get creative there. ⠀ 1️⃣Create bundles of your products. If your client can get 5 things for the price of 3, it will sound to them as a great deal. Study customer’s psychology and adapt to it. If your product is digital, it will be even easier for you to create bundles. ⠀ 2️⃣Add value to your main product. For example, if you offer coaching, you may add special handouts and ebooks for your clients that they will get when buying coaching sessions with you. If you offer consulting, add a checklist and instructions that you will give for free to your clients. If you sell clothes, give to every client that buys dresses from you a free eBook on how to combine colors in outfits or a beautiful digital magazine with the compilation of the hottest fashion trends of the season. ⠀ Add value, play with value. And let your customers be wowed not by the low price of your products, but on the contrary - by their irresistible value. ⠀ You can always work with a professional business coach who will help you analyze the value of your offers and prepare really creative solutions to win your customers.

CONFIDENCE AND BELIEF ⠀ After having worked with a number of entrepreneurs and professionals what I see clearly is — that even if you are a genius, even if you have responded to all the questions and decided that entrepreneurship is meant for you, even if you have created a business plan and described every single aspect of your business and its growth, BUT if you do not believe in yourself, if you are not confident about the fact that yes, you are enough to build a business and chase your dreams, you may never become that successful entrepreneur that you pictured in your head. ⠀ I’ve seen it a lot in my life, among my clients, friends, colleagues,... I’ve read a lot of emails from my followers and subscribers about that… Sometimes I may also lose belief and confidence. But thanks to God I have learned how to regain that self-confidence to be able to take actions and to move forward in life and business. And I try to do my best to help my customers who come to my coaching sessions with such requests, to leave aside all the doubts that they may have about themselves. ⠀ One of the best exercises (in my opinion), that I use in such cases is Mentor’s Table. Definitely it’s better to experience this exercise with a professional coach. But you can have a moment of self-coaching in a situation when you need to regain your self-confidence and belief or to get an answer to some urgent question. ⠀ Just think about three people who inspire you. These people may be your friends, colleagues, relatives, acquaintances, or they can be even people whom you do not know personally but whom you really admire. ⠀ More in carousel pictures... #mvcoachsulting

10 BOOKS THAT I RECOMMEND TO ANY ENTREPRENEUR ⠀ Entrepreneurs are the people who have to be in a constant learning process: to be able to stay inspired and motivated, to look for and see new trends, to learn new things, to develop their creativity and move forward successfully. ⠀ On Day 3 of my Advent Calendar for Entrepreneurs, I would like to share with you a list of my favorite books that have given and keep giving me new ideas and insights. Save the list and this post to keep seeing my next publications if you are interested in growing your business. ⠀ Richard Branson. Screw It, Let’s Do It ⠀ This was the first book I read when I lost my great job to which where I had spent 11 years of my life and didn't know how to move on. And this book reminded me once again that while you have your head on and want to try new things, just move on and LIVE your life, anything is possible and to a great extent, it depends on you. If you want an easy-to-read book to motivate and inspire you, then I highly recommend "Srew It, Let's Do It" by Richard Branson. You will also find interesting information about the life of the founder of Virgin, about how his empire was born and growing. This book really helps to understand that everything is possible and that many things in our lives and decisions that we take really depend on us! ⠀ The other 9 books you will find in the carousel. ⠀ And if you want to share your favorite books that made an impact on you and brought new ideas to your life and business, don’t hesitate to mention them in comments. This way we’ll create a great reading list together! #mvcoachsulting

BUSINESS PLAN FOR YOUR BUSINESS ⠀ Many entrepreneurs really get overwhelmed when they hear that actually it´s strongly recommended to have a business plan before starting your business. But I assure you that it´s not that scary. If you are not looking to impress investors and you do not create your business plan in order to find financing, please feel free to use the outline that I actually used when starting my consulting and coaching business. ⠀ A business plan is a must even if you start a one-person freelance business. Consider it as your road map, where you outline the structure of your business, your mission, your marketing strategy, finances etc. When we go on a trip, we always know that we want to arrive from point A to point B. The route may change depending on the situation that we will find on the road, but we know where we are now and where we want to be, why we go there, what means of transport we´ll use, how much time we will spend on the road and how much money it may cost us. A business plan is roughly the same. ⠀ On the slides in the carousel, you´ll find the sections that you need to describe in order to create the road map for your business (aka business plan). Don´t skip this step, make sure to take time and work on writing down a detailed description for each section. I assure you, it will make your life easier. While writing your business plan you will get even deeper understanding of your business. And in the future, when things will go not as expected (and they will), it will be much easier to correct the route knowing where you want to go, then inventing something not actually knowing and understanding what your goal is. ⠀ If you need a comprehensive business plan to get an investor, I always recommend hiring a specialist that will help you or at least check good resources on Internet if you want to write a business plan yourself. If you want to have a different, creative view when working on your business plan, you can also work with a business coach, who will lead you through crafting a business plan. Do not hesitate to contact me if need help with that. #mvcoachsulting

25 DAYS OF TIPS FOR ENTREPRENEURS THAT WILL HELP YOU START OR BOOST YOUR BUSINESS ⠀ My daughter asked me today to buy an advent calendar. She loves sweets and she says it´s a cool idea to open a small window on her calendar every day and find a nice surprise there ⠀ And then I thought, why not create an advent calendar for all those entrepreneurs who are seeking ideas to succeed with their business. For those of you who are looking for new solutions to start or boost your business, hopefully, my daily tips will become that source of positive emotions, motivation and inspiration, like a piece of chocolate is for my daughter 😇 ⠀ The festive season is coming, usually, we all are anticipating even better things and new beginnings in the new year. So, let’s start then working on your business right now, taking tiny steps this December, to start the new year with real improvements and even greater success ⠀ DAY 1 I receive a lot of messages and emails from people who tell me: «I want to start my own business. What should I do and where do I begin?» And I also have clients who come to my coaching sessions with similar requests. Though during coaching sessions the work is much deeper, if you want to start a business and prefer to make a decision yourself, I suggest you answer some really important questions to start with. You can also answer these very questions if you have already an existing business and if you are struggling with your business or you simply want to have some «a-ha» moment on how to move forward ⠀ Just check all the slides in the carousel of my post, and answer the questions that you find there, taking your time in a quiet environment, thinking and digging as deep as you can to elaborate meaningful answers that will help you move forward with your business ⠀ Start now! And remember, success does not come by accident. It’s a result of your preparations, deep thinking, working on your mindset, finding the best solutions and taking actions, as a minimum ⠀ Feel free to share this post or tag other entrepreneurs in the comments who may want to take advantage of 25 days of business tips to start or boost their business. And save it for the future❤️

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