Elevator Pitch: Communicate the Value of Your Business to Your Potential Clients

Have you ever heard about “elevator pitch”?

It’s a marketing technique and I would truly recommend you not to leave your house without rehearsing it in front of the mirror every time you go out.

What is it all about? It’s about being able to present your business and/or product and/or yourself as a specialist in 10-30 seconds. Just within that short moment, while the imaginable elevator’s door closes and the elevator moves from one floor to another. Too short? Maybe… But it’s your chance to explain to your potential client what you do and do it in the way that he or she gets excited about your business.

It’s your chance! Take it or leave it!

Where can you use your “elevator pitch”? Everywhere! At a networking party, at a birthday party of your child’s friend, at the gym… At any place.

Last time I used my elevator pitch was a couple of days ago when I was standing in line to pay for extra sports classes at my daughter´s school. One of the moms who was next to me asked me what I do… Guess what? It turned out they were looking for a business development consultant for their new business.

What do you need to have your elevator pitch working right?

  • time
  • common sense
  • emotions


Take some time and write down what your unique selling proposition is. What is so different and so beautiful about your business, your product or yourself, that will definitely spark interest in other people, your potential customers. Then look at what you´ve written from the point of view of your potential clients. How will they benefit from your business? What´s the value of your products or services to them? Does your pitch sound appealing? Edit and tweak it as needed.

The coaching session with a professional coach is actually a great way to analyze your stakeholders and come out with solutions on how your elevator pitch should sound in order to get your potential clients in.

Need a business coach to help you decide on your business mission, define your potential client avatar, work on your marketing and elevator pitch? Book a free discovery call with me and let´s speak about your needs and how I can assist you.

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