Did you know that most people value not only WHAT we sell them, but HOW we sell and WHAT EMOTIONS they receive and can share with others?
The emotional part of selling is really very important. In the constantly changing reality, when the market is overwhelmed with products and offers, our customers pay more and more attention to the way they are treated and the experience that we create for them.⠀
Customers will choose you if you are flexible and agile, if you create unique experiences for them, if you offer solutions to them. And they will go to competitors if you fail with those things.
Several years ago, when I lost my business development executive job in the financial sector, I unexpectedly turned my hobby into a source of income for me. In other words, I became a crafter and for some time converted my passion into my business. That was a kind of an experiment for me that finally brought me back to my usual grounds – marketing, business development and then business coaching. But that experiment helped me as an entrepreneur who was on the front line with my own clients feel and live the fact that people do not only buy product, they definitely buy emotions.
They buy a bunch of emotions that your product, your work and you evoke. They buy a pill that will help them to heal the pain that they have, they buy a solution to their problems and necessities. Here is the feedback that I received in those days from one of my loyal clients. I think, she said exactly why she loved buying from me.
With my products and my personalized attention I allowed Anastasia to demonstrate to her family and friends how much she cared about them. Giving them personalized gifts, she loved seeing them impressed and touched.
By the way, that handmade project of mine still exists under the name “MV Design Atelier”, I use now that website and all the following that I created in those days to sell my online courses on creative bookbinding, and now it’s one of the sources of my passive income.
So, if you are starting a business, or if you are an entrepreneur or solopreneur with an existing business, make sure to work on that as well. Because there is much under our control and it depends mostly on us, whether we become or not that person or that business that our clients prefer to work with.